Who we are
This website is operated by Aspire HR & Training Consultants Ltd ("Aspire HR", "we", "us"). We provide outsourced HR consultancy, training and recruitment services to businesses across the West Midlands and beyond. Our website address is https://aspirehrandtraining.co.uk/.
If you have any questions about this policy or how we handle your data, contact us at info@aspirehrandtraining.co.uk or call 0121 289 9011.
What data we collect
We collect personal data when you interact with this website, specifically:
- Booking a call: name, email address and any details you provide when you book a free consultation through our online scheduling tool.
- Phone, email and WhatsApp: any information you give us directly when you contact us by these channels.
- CV submissions: if you apply for a role or send us your CV through our Recruitment page, we collect the contents of your CV and any covering information you provide.
- Usage data: standard technical information such as IP address, browser type and pages visited, collected by Google Analytics only if you accept analytics cookies. See the Cookies section below.
How we use your data
We use the information you provide to:
- Respond to your enquiry and provide the HR, training or recruitment services you have asked about.
- Arrange and manage booked calls and consultations.
- Consider you for suitable roles, if you have submitted a CV for recruitment purposes.
- Send you information you have specifically requested, such as a follow-up to an enquiry.
- Meet our legal, accounting and regulatory obligations.
We do not sell or rent your personal data to third parties, and we will never use it for purposes you would not reasonably expect.
Cookies and third-party tools
When you first visit, a banner asks whether you accept analytics cookies. Nothing from Google loads until you click Accept. If you click Reject or close the site without choosing, no analytics cookies are set. You can change your choice at any time using the Cookie Settings link in the footer of every page.
Cookies and similar storage this site uses
| Name |
Set by |
Purpose |
Duration |
| aspire_consent |
This site (browser local storage) |
Strictly necessary. Records whether you accepted or rejected analytics cookies so we don’t ask on every page. |
12 months |
| _ga |
Google Analytics |
Analytics. Distinguishes one visitor from another so we can count visits. Only set if you click Accept. |
2 years |
| _ga_Z1YYG9YM2G |
Google Analytics |
Analytics. Keeps track of your current session on our site. Only set if you click Accept. |
2 years |
Google Analytics (GA4, measurement ID G-Z1YYG9YM2G) tells us how visitors find and use our site, for example which pages are most useful and how people arrive. It collects information such as your approximate location, device and browser type, and the pages you view. The data is aggregated and we do not use it to identify individual visitors. We do not use advertising or cross-site tracking cookies. If you later withdraw consent, we delete the Google Analytics cookies from your browser.
Other third-party services
- Calendly: our call-booking tool. Our “Book Online” buttons are links that open Calendly’s own website. Nothing from Calendly loads on our pages. Once you are on Calendly, its own cookie and privacy policies apply.
- WhatsApp: our WhatsApp chat button is a link that opens a conversation in WhatsApp, which is operated by Meta and governed by its own privacy policy. Nothing from WhatsApp loads on our pages.
- Instagram, Facebook and LinkedIn: the social icons in our footer are plain links to our profiles. They do not load anything from those platforms until you click them.
- Fonts: our typeface (Montserrat) is stored on our own server. No request is made to Google Fonts or any other font service.
We do not embed maps, videos, social media feeds or third-party forms on this site.
Who we share your data with
We may share your data with trusted third parties who help us run our business, such as our booking, email and IT service providers, strictly to deliver the services above. If you accept analytics cookies, usage data is also shared with Google as part of our use of Google Analytics. We do not share your data with anyone for their own marketing purposes.
How long we keep your data
We keep enquiry and client data for as long as necessary to provide our services and meet our legal and accounting obligations, typically no longer than six years after our relationship ends. CVs and recruitment data are kept for a reasonable period to consider you for suitable roles, and deleted or anonymised when no longer needed.
Your rights
Under UK data protection law, you have the right to:
- Ask us what personal data we hold about you, and request a copy of it.
- Ask us to correct any inaccurate or incomplete data.
- Ask us to delete your data, where we are not required to keep it for legal reasons.
- Object to or restrict how we use your data.
To exercise any of these rights, email info@aspirehrandtraining.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you have concerns about how we handle your data.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.
Last updated: 2 October 2026.